Your digital product experience is now the face of your business. Once, customer relationships were built through handshakes, in-store conversations, and face-to-face trust. Today, nearly every interaction happens on the web, in mobile apps, or through digital channels—and expectations have never been higher.

Yet over two-thirds of customers say they’re unsatisfied with their digital experience.
Why? Because most businesses struggle to truly understand and optimize the customer journey.

Here are the three biggest barriers modern teams face:

They can’t see the full picture. Customer behavior lives across fragmented tools and disconnected data.
They can’t act quickly enough. Teams rely on slow analytics cycles and backlogged data teams.
They can’t scale insights across the organization. Data is siloed, complex, and inaccessible to non-experts.

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Meet Amplitude: The Platform Powering Better Digital Experiences

Over 2,500 businesses rely on Amplitude to understand what customers do, why they do it, and how to build products that lead to real growth. The platform has helped companies realize more than 217% ROI by increasing conversions, improving monetization, boosting retention, and driving efficient acquisition.

Amplitude brings together three core advantages:

✔ Access for Everyone

✔ A Full, Connected Customer Journey

✔ Insights That Turn Into Experiences

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Access for Everyone: Data That’s Easy, Fast, and Trusted

One of the biggest blockers to becoming a data-driven organization is accessibility. Many teams don’t use data—not because they don’t want to, but because:

Their tools are too hard to use
Data teams are overloaded
They don’t trust the data they do have

Amplitude removes these barriers with:

AI-powered governance and compliance

Data trust and transparency are built in, ensuring everyone works from a single source of truth.

Out-of-the-box dashboards

Get answers you need—fast—without waiting on an analyst.

No-code and SQL interfaces

Whether you’re an executive or a data scientist, you can explore insights your way.

The result? Teams across product, marketing, engineering, and growth can self-serve insights and make better decisions, instantly.

A Connected Customer Journey: Finally See the Whole Picture

If your customer data is scattered across systems, tools, and channels, you’ll never truly understand how customers behave—or how to improve their experience.

Amplitude fixes this with a unified, real-time customer journey powered by:

Amplitude CDP

Integrate data from your entire stack, including your warehouse, SDKs, and APIs.

Automatic user unification

Every user’s actions across devices and channels are merged into a single timeline.

Product & web analytics + Session Replay

Pair quantitative insights with qualitative video replays to understand not just what customers do, but why.

This complete view helps teams answer critical questions:

Where do users drop off?
What behaviors predict retention?
Which journeys lead to revenue?
How do customers actually interact with key features?

When you can finally see the full picture, you can finally improve it.

Insights to Experiences: Take Action Without Switching Tools

Even when teams uncover insights, acting on them is often slow. Why? Because the tools that target customers or deliver experiences live in a completely different ecosystem.

Amplitude closes this gap by combining:

Analytics
Experimentation
Feature management
Audience targeting

All in one place.

This means teams can:

Identify an insight
Build a customer segment
Run an experiment
Personalize an experience

…all without leaving Amplitude.

This end-to-end workflow empowers teams to respond to customer needs at the speed of business—not weeks later.

Why Amplitude Matters Today More Than Ever

Digital products are no longer just part of the customer experience—they are the customer experience. Companies that understand and improve their digital journeys outperform everyone else. Amplitude gives your teams the power to:

Build products customers love
Increase engagement and retention
Drive higher conversion
Personalize experiences
Move faster with confidence

As competition grows and customer expectations rise, the companies that win will be the ones that can see clearly, act quickly, and scale insights across every team.

Amplitude is how they get there.

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